This CIE course is a follow-on course to CIE Introduction to Entrepreneurship – Level 1. This course emphasizes deploying mindset and business acumen and implementing it through action on multiple fronts – identify a real opportunity / challenge, developing a hypothesis about potential customers and customer segments, developing a business model canvas followed by validation of all the hypotheses..
The focus of this course is to take action on multiple fronts – identify a real opportunity / challenge, developing a hypothesis about potential customers and customer segments, developing a business model canvas followed by validation of all the hypotheses. This includes building a business model prototype and testing it with potential customers and refining the product/service idea and/or the business model.
The course will encourage several elements of entrepreneurial thinking, learning-by-doing attitude, team work and above all foster creativity and imagination to solve challenges/problems in novel ways
The course is a mix of interactive lectures, activities, assignments and a final project
