NS SUNIL KUMAR
NS Sunil Kumar is a Product / Industrial Designer + UI / UX Researcher at INTEL Technology India Pvt, Ltd. He guided the Bootcampers through the process of applying Design Thinking in a practical and useful manner to groom their product to better suit the market. With the help of a simple cyclic process, they were shown how design thinking can make a huge difference in the way they look at ideas.
It was an extremely interactive session with Sunil taking the students through small exercises. Teams were asked to mock pitch their product (a pen of their choice) to a fictitious investor. He then pointed out many aspects of design thinking as each team proceeded to pitch.
There was a lot that the students took away from this session: concept of interacting with customers, finding the right insights or being able to put yourself in the customer’s shoes to find out what they need etc. Design Thinking revolves around a deep interest in developing an understanding of the people for whom we’re designing the products or services. It helps entrepreneurs observe and develop empathy with the target user. It helps them in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications. Sunil Kumar beautifully tied all of these together in a coherent and interactive talk.
The session concluded with describing a product in terms of functional and emotional aspects. For a product to be a success and satisfy the target consumers the functional aspects must be optimised and there must be no compromises in the emotional aspects because at the end of the day what you want is to deliver happiness and satisfaction to your consumers (which is the key to success).
Suhas Ghante focused around Business Development. He started by making the students aware of how outdated the traditional marketing funnel was and how the new funnel is much better. The cyclic process of exploring, researching, evaluating, engaging, purchasing, using and sharing works best now.
Suhas went on to enthral them with a session called “Hacking the Funnel”, where he shared some business hacks which he had picked up, through his experiences. One such hack was to use a “No” question, when an investor did not reply, to actually trigger a response from him/her. He stated how a single, untimely, almost rude question, something like, “Should we postpone discussion for the time being?” can turn the tables in your favour. He mentioned how important it is to know what is actually important! He went on to talk about handling situations which arise during meetings. He shared some Negotiation Hacks from experience which have been found to work really well.
The students were told how important Etiquette was and to be aware of your receiver’s personality. He provided them with a lot of software and book recommendations, which was very useful. He concluded by stressing on the aspect of always doing your homework before any meeting and how it would pay off.